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  Unlocking Persona Marketing with Virtual Humans: The Future of Branding In the digital age, virtual avatars are becoming one of the most powerful tools in the branding and marketing industry. A critical aspect of this transformation is the concept of persona , a term first coined by the Swiss psychiatrist Carl Gustav Jung . In his psychological theory, persona refers to the mask or facade an individual presents to the world, which may differ from their true inner self. This concept holds immense potential in virtual human marketing, where brands can craft unique avatars to build emotional connections with their target audience. Virtual humans allow brands to create highly tailored, engaging experiences for consumers, offering a fresh and dynamic way to communicate brand identity and values. This article delves into the psychological foundation of persona and explores how virtual humans can be used effectively in marketing strategies. Table of Contents What is Persona in Psychology? W

  Branding Strategy Using Virtual Avatars: New Marketing Opportunities in the Digital Era As digital technology evolves at a rapid pace, the metaverse and virtual worlds are becoming more integrated into our daily lives. Among the key tools in this transition are virtual avatars , which have emerged as a new way for brands to engage with their audience. This article explores how businesses can utilize virtual avatars to build a strong brand image, showcasing successful examples and the potential future of this innovative strategy. 1. The Benefits of Using Virtual Avatars in Branding 1) Enhancing Brand Differentiation Virtual avatars offer a unique and powerful visual tool for expressing a brand's identity. They allow brands to portray their values in a way that resonates emotionally with their target audience. Through avatars, brands can engage in storytelling , leaving a memorable impression and building a deeper connection with consumers. 2) Increasing Consumer Engagement Virt